Bharati is the CMO of Inspira Enterprises. With close to two decades of experience in sales and marketing, she has worked in multiple geographies such as ASEAN, India-South Asia and Americas. Before joining Inspira, she served as Chief of Staff to the Managing Director at IBM India-South Asia. Bharati has been associated with organizations such as The Indian Hotels Company Ltd, Lowe Lintas & Partners and Hewlett Packard. With her extensive experience, she has helped businesses drive thought leadership and brand visibility, create new pipelines and assist in deal closures across industries like Banking and Financial Markets, Retail, Airports and CPG. She is a strong proponent of Account Based Marketing and has conceptualized and delivered several high impact campaigns around lead generation, relationship marketing and brand building. Bharati is a Post-graduate in Marketing from IME, Pune.